Podcast: Download
Johnny B Truant is the guest on this episode of The New Man Podcast.
Are you tolerating some soul-sucking job because you don’t think you could survive any other way?
Do you believe that if you “follow your passion” everything will just fall into place financially?
And does your financial doomsday scenario paralyze your ability to realize your greater potential?
This week we’re talking with Johnny B Truant, a guy who started making 5 figures a month — within 9 months — by seemingly being himself. Sound too good to be true? Let’s find out.
Last year, Johnny B Truant was upside down after participating in a real estate investment gone awry. He was scrambling to provide for his family and pay down thousands of dollars every month that these investment deals were backfiring.
Johnny had done the soul sucking job, he had crashed and burned in his own web development company and then ultimately he found his groove where he struck a great balance between being himself and providing clear value to certain group of people.
Within 9 months, Johnny went from $0 to 5 figures per month and he did it with integrity and without having to become a bullshit artist.
He’s got a ton of useful information for anyone who wants to blend their passion with their livelihood.
In this episode, we discuss:
- Following your passion won’t likely pay the bills — but that doesn’t mean you should quit
- Making a living by being yourself
- Ditching the “Business Code of Conduct”
- Figuring out what is valuable to others
- Win/Win — It’s more than just a cliche
- The importance of relationships
- The sure fire recipe for business success (or any success for that matter)
- Fear and the idea that “there is no spoon”
- What you can do today to start your own business
About Johnny B Truant
Johnny B. Truant is an internet marketing nonconformist and punk rock entrepreneur. In nine months, he used his own breed of “personality branding” (characterized by transparency, win-win-win business thinking, an abundance of character, and a healthy lack of “professionalism”) into a five-figure-monthly business.
In addition to running his own site at JohnnyBTruant.com, Johnny is a frequent contributor to mega-blogs Copyblogger.com and Problogger.net, as well as to the cult hit small business marketing blog IttyBiz.com.
I think that some of the ickiness of “business” is that it comes from a very clean place. I have been in sales and marketing in corporate America and we swoop in and cleanse the Earth of its ills with our products and services without getting our hands dirty.
Unless I wallow in the pain and filth of my friends’ (customers’) existence, they do not feel me worthy of lending a solution.
So I think that passion to livelihood to wealth is really about being in it with them. So, dry-cleaned sales guys need not apply. I think the economy is saying “no” to this man evolutionarily.
Cool insight and perspective. Never thought of it this way, but it’s so true that there is an evolution taking place in business and marketing. The collective is making mistakes and learning from them. Critical thinking is more prevalent in the marketplace and the end results are better products and services.
This was an awesome interview. I have been reading johnny’s stuff on copyblogger for quite a while now. I am currently in the rebuilding stage of my career. I have realized that there is no spoon.