Money & Career, Podcast Episodes, Purpose & Inner Game

TNM 085: Brad Yates – Tapping on Your Face Can Set You Free? Are You F’in Kidding Me?

2 Comments 08 December 2009



How are your unconscious beliefs holding you back?

Do you think that healing an emotional wound needs to take a lot of time or energy?

And how can tapping on your face possibly help you gain financial abundanc

This is the first in a series of shows I’m calling “Are you freakin kidding me?”. In this episode, we explore the strange facial tapping of the emotional freedom technique or EFT. Is this a crock of new age crap or could EFT help you be a better ma

In this episode:

  • Why should you care about EFT?
  • How can tapping on your face can help you make bank?
  • What the hell is EFT, Emotional Freedom Technique?
  • How are your emotions connected to that stiff back or upset stomach?
  • How are your limiting beliefs and self-destructive patterns actually helping you?

About Brad Yates

image827Brad likes to think of himself as an Evolution Catalyst. He feels blessed to be known internationally for his creative and often humorous use of Emotional Freedom Techniques® (EFT). He was trained and certified at the respected Hypnosis Motivation Institute in Tarzana, CA, where he served on staff. Combining this background with training in energy psychology and various schools of thought in the area of personal growth and achievement, he coaches groups and individuals in achieving greater success, health and happiness in their lives. Brad has had the privilege and pleasure of working with a diverse group of clients, from CEO’s to professional and NCAA athletes, from chiropractors and psychiatrists to corporate and federal attorneys, from award-winning actors to residents at a program for homeless men and women in Santa Monica. For several years he taught a weekly class using EFT and guided imagery at Sacramento Drug Court. He has also been a presenter at a number of events, including several International Energy Psychology Conferences and the Walk On Water (WOW) Fest in Los Angeles. He has presented at Jack Canfield’s Breakthrough to Success event, and has done teleseminars with “The Secret” stars Bob Doyle and Dr. Joe Vitale. He is also the co-author of the best-seller “Freedom at Your Fingertips,” a featured expert in the film “Try It On Everything” (along with Jack Canfield, Bob Proctor, Dr. Norman Shealy and Dr. Bruce Lipton), and has been heard internationally on a number of internet radio talk show

For more information visit

Your Comments

2 Comments so far

  1. I emailed Tripp a while ago about my experience using EFT. He reminded me I could just post directly to the show page here. So here are a few key points that might be useful for others using EFT.

    1) View some actual footage of it being used effectively. This will allow you to get the principle of how it works, and give you some ideas about what you could use it for. Best footage of it being used with others is on
    Really watch the people on the videos. Notice their state before, and after.

    2) Try it yourself. Tap along with Brad on his site. I have not seen all of Brads videos yet, but a friend of mine says he is their favorite EFT guy. I like the videos I have seen with him so far. I have also noticed that because EFT is so available for anyone to practice, there are as many different personalities behind who is offering it as there are different styles of coaching or therapy. In my opinion it is those who have a good understanding of some coaching, or therapeutic principles that are using EFT most effectively with others.

    3) Use it in conjunction with other approaches you know – In the past few years I started to coach people part-time as a hobby – mostly using NLP, and hypnosis. After applying EFT in my own life and experiencing profound positive results, I started to try it with others who I was coaching.

    I’ve used EFT to help others de-stress – basically neutralize the negative effect of whatever thought, idea, or fear that their body was reacting to – and was preventing them from just being okay in this moment. As soon as they became “okay in this moment” as a result of doing the tapping (relaxed, at peace -the fight or flight or stress response is turned off) … the solution to their problem would arise almost on its own. This relaxed state is also a very good state to then do a little bit of eyes closed guided visualization, or hypnosis.

    4) Get ready to feel really good. I tried it on my own for awhile with mixed results. I then decided to do a full 90 minute session with an amazing EFT practitioner named Annabel

    There is a funny thing that happens when you correctly hit those meridian points consistently for over an hour. The body tends to fill with endorphins. Think of how good you feel when you have a long massage. When those points are tapped correctly the reflex that is sent through your body triggers a natural high. The endorphins also come from your brain literally rewiring itself.

    The ‘issues’ that used to trigger stress hormones in the body, our brain is now learning to experience them in a whole new way. It is said that EFT triggers chemicals that neutralize the fight or flight response in the part of the brain that produces fight or flight. We will still be able to access fight or flight chemicals when needed, but the whole idea is to neutralize the response in relation to the areas of our life that are more useful for us to experience our natural confidence, love, compassion or whatever.

    5) Try it with relationship issues. When I first learned EFT I applied it to the habitual wimpy anxiety states I used to feel whenever my girlfriend was not happy with me, or even when she was just not happy in general.

    After tapping the points in relation to the ‘scary’ ideas I had about her being unhappy (what it meant about me, what I thought I was supposed to do about it, etc. etc.) … I began to notice some profound changes. The things she used to do and say that would trigger my worry or “I got to fix everything attitude” were no longer making me feel as bad.

    I used to think that if I was calm, grounded, and confident even when my girlfriend was upset … that It would make things worse. Well … I guess there is a difference between being calm, grounded, and confident and cocky about it … (that could make it worse) … but when you are just calm, and grounded so you can notice more, be yourself, and in my opinion … be more compassionate and helpful in the long run … then it makes sense to learn how to feel better first … and then help others do the same when you want to …

    I have used EFT for a few different relationships in my life.

    I heard someone say that when you can begin to feel better and better around those people that used to trigger unhappiness in you … one of two things will happen. Either those people will transform around you (they will feel better and better more of the time) or you will begin to naturally attract people into your life who are more aligned with your new way of being.

    I hope this has been useful for others. I put up a website recently for anyone interested in contacting me. Feel free to ask me any questions about using EFT, Self-hypnosis, NLP to make any kind of changes in your life with greater ease.

    Thanks again Tripp
    I continue to be inspired by the interviews you share and the approach you take to helping others.

  2. admin says:

    Great post, Gordon. This is a solid place for guys to start this practice on their own. I have yet to dive in for myself, but after reading this I’m inspired to give it a go. Thanks, G.


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