The myth is that we need a huge amount of clarity and fire before moving forward. Not true.

Instead, imagine we’re building a fire. Our curiosity, however faint it may be, is the spark. But it’s enough.

Our job is to build the fire using that little spark. Too much fuel, too much air and the spark is extinguished.

We build the fire — desire and clarity — slowly through experimentation. A little fuel, a little air. A little more fuel, a little more air. Fire building is a skill that we develop.

We create desire and clarity through experience — not theory or strategy or what we “should” do.

“Based on what I’m learning I want to do more of this and less of that.”

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