How to Be Tough As Hell

Featuring Joe De Sena Spartan Race CEO and best selling author.

Are you the type of guy who gears up to make a big change only to find yourself right back where you started?

Why is your desire to be comfortable killing you?

And how can we make ourselves immune to obstacles?

Spartan Race CEO and best-selling author Joe De Sena is here to talk about hacking, developing grit, and how to be tough as hell.

In this interview:

  • How comfort is making us weak
  • Getting your priorities straight
  • Hacking vs hard work
  • Knowing when to pivot or quit
  • Developing “obstacle immunity”


  • What is challenging for Joe De Sena
  • Why your body is the key to making progress in every area
  • The benefits of seeing the big picture while celebrating small wins
  • How to develop grit
  • Delaying vs denying gratification

Click here to learn more about Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena.

Click here to check out the Spartan Up Podcast.

Click here to learn more about Spartan Races.

About Joe De Sena

Joe De Sena – the founder and CEO of Spartan Race, the world’s leading obstacle racing company – has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, and now the world’s fastest growing sports movement, De Sena is a living definition of the word entrepreneur.

Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events; and thus the idea for the Spartan Race was born.

The Spartan Race

With more than 200 events in 30+ countries planned for 2017, Spartan Race has more than 1 million global participants offering open heats for all fitness levels and ages, as well as competitive and elite heats. The company has more than 5 million passionate social media followers, health and wellness products, and two popular NBC television series, making obstacle racing one of the fastest growing sports—and lifestyles— in the world. As a leader in the sport, Spartan Race is the first obstacle racing company to feature timing and global rankings.

Joe’s message of inspiration and personal transformation, combined with his status as a two-time New York Times Best Selling Author of “Spartan Up” and “Spartan Fit.”, makes him a popular keynote speaker and public figure.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

Click here to learn more about Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena.